Vitavate is an innovative brand for functional drinks that was launched by well-known streamers and content creators Eli, Sid and Willy. Together, they have developed a drink that clearly stands out from conventional soft drinks. Vitavate combines refreshing, natural mineral water with delicious flavors and an extra boost of vitamins – all without sweeteners and with few calories. Rabona not only supports the brand in its strategic development, but also in its continuous further development. Vitavate now includes vitamin water as well as vitamin teas, loops, chewing gum and exclusive merchandising articles. We support the conception of creative marketing ideas and accompany the implementation of marketing activities together with Eli, Sid and Willy. Another important component of our work is connecting existing customers from our extensive network with Vitavate, for example through partner events where our creators are on site to represent the brand. The project is managed in collaboration with UniBev GmbH, which is responsible for sales and production.