2024 was the launch of “The Icon League” project, a new league in small-sided football. Led by two extraordinary personalities – Elias Nerlich, Germany’s best-known streamer, and Toni Kroos, a world footballer with an impressive career – the Icon League brings expertise and passion to the pitch. Their aim is to create a league that is authentic and provides a dynamic, unpredictable sporting event over 14 matchdays. RABONA, together with Sports360 and TwoSides, plays a crucial role in the creation and success of this innovative league. RABONA is not only part of the management team, but is also actively represented at the executive level. We manage over 40 trades related to the Icon League project, including event management, facility management, service provider management and matchday organization.

The Icon League is more than just a league, it is a unique sporting experience that inspires fans and players alike. Thanks to its innovative concept and high level of professionalism, the Icon League has attracted many well-known personalities from the world of sport and entertainment, including Franck Ribéry, Laura Wontorra and Reezy, who have joined the project as teamheads. With an eight-figure project volume, it is taking small-sided football to a new level and setting new standards.