LYORA is not just a brand – it’s an invitation to embark on a sensual journey. Together with Melina, a successful content creator, and her fiancé Elias, the most famous streamer in Germany, LYORA was founded as a joint brand of the two creators to create exclusive and unique products that make you want to come home.
RABONA has supported LYORA from the very beginning with the foundation, organisation and marketing. Since then, we have not only been actively involved in the strategic development and expansion of the brand, but have also provided active support in the area of marketing. From shoot planning, social media strategies and support to community management and activities relating to the Icon League, we have always been at Melina and Eli’s side. Together, we worked to successfully launch LYORA to the world and establish it on the market.

At launch, the LYORA range included luxurious perfumes, high-quality scented candles and room fragrances, all of which were developed with a clear vision: not just to sell people a product, but to give them an unforgettable feeling.